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Own the subscriber list instead of paying per-subscriber fees forever.

Email marketing services charged more as the list grew, even though the content and audience stayed the same.

Tech Domain · Book Dev|Published|Evidence: Live|Next.js, TypeScript

A public deployment is available to try.

Case Study

Before

Building a direct audience channel was essential but email marketing services like Mailchimp charged per-subscriber fees that scaled poorly. Needed a cost-effective newsletter solution with full data ownership.

After

Created an owned audience channel with zero per-subscriber costs. The archive pages double as SEO content, driving organic traffic while the newsletter nurtures direct relationships with the audience.

How it's solved

Built a self-hosted newsletter system with signup forms, double opt-in, archive pages for past issues, and integration with Resend for email delivery. Supports custom templates and scheduled sending.

Trade-offs

Delivery depends on the sending provider's reputation — no dedicated warmed-up sending domain yet.

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Newsletter - Chaowalit Greepoke Portfolio