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A/B Testing

Run an A/B test on a landing page without an Optimizely-sized budget.

Enterprise A/B testing tools were priced for teams, not a solopreneur running experiments across 100+ pages.

Tech Domain · Book Dev|Published|Evidence: Live|Next.js, TypeScript

A public deployment is available to try.

Case Study

Before

Optimizing conversion rates across portfolio pages required data-driven A/B testing. Enterprise tools like Optimizely were too expensive for a solopreneur managing 100+ pages.

After

Enabled data-driven page optimization without SaaS costs. The built-in statistical engine flags when a result is actually significant instead of eyeballing a small sample size.

How it's solved

Built a lightweight A/B testing framework with variant management, statistical significance calculation, automatic traffic splitting, and a results dashboard. Supports multi-variant tests with configurable duration.

Trade-offs

No multi-armed bandit optimization — traffic splits stay fixed for the test's full duration.

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